The £2.3M WhatsApp Message: Why Planning Insight Sells Homes
Transforming Uncertainty into Opportunity for Estate Agents: How Bashkal Helped Secure a £2.3M Deal
At Bashkal, we thrive on turning hesitation into confidence. Recently, Ella, an agent from Location Location, approached us with a high-value property on Lordship Road, N16 that had been on the market for some time with the sellers losing confidence that they could sell at their desired price. The property had already seen multiple offers collapse at the last hurdle, largely due to buyer uncertainty. A new buyer was interested but hesitant, unsure if the property could be extended to meet their family’s needs. Ella from Location Location knew they needed a clear answer — fast — before this deal followed the same path.
Ella reached out with a simple WhatsApp message. We stepped in to bring clarity.
After a rapid feasibility review, we discovered that, thanks to the home’s unique position on the street, there was scope for the loft extension the buyer had hoped for. But more importantly, the property was also eligible for a rare three-storey rear extension, a major opportunity that previous buyers and the seller had completely missed. This added up to 290 sq ft of additional space, a game-changing uplift in Hackney, where every square foot matters, significantly increasing both liveability and resale value for the new buyer. The tone of the sale shifted instantly, from hesitation to enthusiasm.
“Bashkal’s insight turned everything around. They not only confirmed we could do the extension but showed us even more scope, which made the buyer excited and comfortable to move forward.”
— Anna, Sales Manager, Location Location
The result was an immediate second viewing and ultimately a £2.3 million sale. Our insights not only helped the seller achieve their desired price point, but also gave the buyer the vision and confidence that this purchase was a valuable long-term investment. The entire process became smoother and simpler for the agent.
🏡 A Forward-Thinking Agency in Action
Location Location has shown exactly what it means to be a forward-thinking agency. Instead of sticking rigidly to traditional methods, they’ve embraced expert services outside their core offering to better serve their clients. In areas like Hackney, Stoke Newington, and Islington — where planning policy, precedent, and local nuance truly matter — their team recognised the power of upskilling and partnering strategically.
“We don’t just get drawings, we get clarity and direction. Bashkal gives our team and clients real confidence to move forward.”
— Anna, Location Location
By working with Bashkal, they’ve empowered their sales force to speak more confidently about planning potential, offer clarity during viewings, and create better buyer journeys that convert. With Bashkal’s 30 years of London planning expertise behind them, Location Location isn’t just keeping up, they’re setting the pace.
Their dynamic, client-first culture makes them a pleasure to work with, and we’re proud to be their on-demand planning and architectural experts.
Why Estate Agents use Bashkal
When you partner with Bashkal, you don’t just get planning advise architectural drawings, you gain a planning strategist who helps you understand the property better. We bring clarity where there’s often confusion, confidence where there’s hesitation, and insight that turns viewings into offers. From pre-market advice to live buyer support, we help agents stand out, sell faster, and serve their clients with more authority.
We equip agents with:
✅ On-demand feasibility reviews
✅ Fast-turnaround planning insights
✅ Specialist HMO and permitted development advice
✅ A partner who values speed, service, and client trust as much as you do
“It’s helping educate our team, fast-tracking their knowledge on what’s possible and what’s not. That’s been super helpful, now the team have better conversations with buyers, sellers and landlords.”
— Anna, Location Location
Planning Confidence = Stronger Offers
In London’s high-stakes market, nearly 1 in 3 agreed sales fall through — often because buyers hesitate or lose confidence. Why take the risk? When buyers understand a property’s full potential — what could be extended, reconfigured, or transformed — they make faster, stronger offers.
“Buyers want vision. If you can’t offer that, you’re behind.”
— Anna, Location Location
Giving that vision isn’t a luxury, it’s a necessity.
Our planning insight and fast turnarounds often mean the difference between a fall-through and a completed sale. In this case, a simple WhatsApp turned into a £2.3M success for the Location Location team.
While approval rates for planning applications in England often exceed 70–80%, success in London depends heavily on how well the application is prepared. When proposals are supported by clear policy references, precedent approvals, and strategic insight, approval becomes far more likely. That’s exactly why forward-thinking agents are choosing Bashkal as their planning and strategic partner.
💡 We Help Agents Like You:
✅ Turn hesitant buyers into confident decision-makers
Say goodbye to endless "I'm not sure" viewings.
✅ Unlock planning potential that others miss
Win instructions by showing sellers what their home is really worth.
✅ Justify higher valuations with planning insight
Support your price with a clear vision buyers believe in.
✅ Save deals from hesitation.
Reduce buyer dropouts with fast answers that bring clarity and confidence.
📞 Let’s Support Your Next Listing
We’d love to support your next property listing, or instruction.
Call Direct: 07891 621 309 Office: (+44) 020 3740 7041 WhatsApp
